About Us
Where lived experience, science and technology come together
We are a digital health company, headquartered in Ireland, combining specialist dietetic expertise, data science, AI innovation and lived experience to make personalised nutrition more accessible for people with Parkinson's disease.
Our Story
Born from lived experience. Built to change care.
My Moves Matter began with a determination to better understand the overlooked experiences of women living with Parkinson's.
What started as a digital tracking concept has developed into a wider mission to personalise neurological nutrition through technology, research and clinical expertise.
Our Journey
How we got here
- 01
Recognising unmet needs in Parkinson's care
- 02
Connecting clinical and data science expertise
- 03
Developing the My Moves Matter tracking app
- 04
Launching NutritionPD programmes
- 05
Developing Agentic Dietitian
- 01
Recognising unmet needs in Parkinson's care
- 02
Connecting clinical and data science expertise
- 03
Developing the My Moves Matter tracking app
- 04
Launching NutritionPD programmes
- 05
Developing Agentic Dietitian
Co-founders
Two perspectives. One shared vision.
Combining decades of experience in healthcare, technology, data science and innovation.
Richelle Flanagan
Registered Dietitian | Clinical Nutrition & Digital Health Leader | Research Innovator | Parkinson's Advocate
Richelle is an experienced registered dietitian and healthcare leader with over 20 years of expertise in clinical nutrition, research and innovation. A former President of the Irish Nutrition and Dietetic Institute and recipient of the World Parkinson Coalition's Robin A. Elliott Award, she combines professional expertise with lived experience of Young Onset Parkinson's.
As Co-Founder and CEO of My Moves Matter, Richelle leads the company's strategy, clinical innovation, research collaborations and commercial partnerships. She has driven the development of NutritionPD and research initiatives exploring nutrition, sex and gender differences, and personalised neurological care.
Her work focuses on translating scientific evidence and individual health needs into accessible nutrition interventions, combining clinical expertise, digital technology and AI innovation to deliver more personalised support for people living with neurological conditions.
Rene Reinbacher
AI & Data Leader | Strategy to Execution | Advanced Analytics, Governance & Transformation
Rene is an experienced AI and data leader with expertise in translating strategy into practical technology solutions. His background spans artificial intelligence, advanced analytics, data governance and technology-driven transformation, including experience in highly regulated industries.
As Co-Founder and CTO of My Moves Matter, Rene leads the company's technology strategy and development, bringing together data science, digital health and AI innovation to create scalable solutions for neurological care.
Rene's expertise in AI, data strategy and governance is central to our vision of delivering more accessible, evidence-based and increasingly personalised nutrition support.
Our Technology
Turning data and expertise into better nutrition care
We combine advanced data science, AI development and digital health technology with clinical nutrition expertise to create scalable, increasingly personalised interventions.
Data Science
Exploring patterns in symptoms, dietary intake and medication
Digital Health
Tracking tools and online programme delivery
Artificial Intelligence
Developing interactive, personalised nutrition technology
Responsible Innovation
Privacy, safety and clinical oversight in technology development
Clinical Expertise
Technology informed by real clinical expertise.
Our registered dietitians translate scientific evidence into practical nutrition education and support. Their expertise underpins NutritionPD and informs the development of our future AI-enabled services.
Our Mission
Personalising nutrition for neurological health.
Our mission is to make specialist nutrition care accessible and relevant to the people who need it. Starting with Parkinson's, we are working towards nutrition support that recognises differences in age, sex, gender, hormonal status, ethnicity, culture and condition stage.
Coming Soon
Our future Agentic Dietitian
In development: combining nutritional expertise and relevant individual information to support more tailored guidance, with appropriate validation and oversight.
Help us shape the future of neurological nutrition.
Explore our research, discover our programmes or connect with us about collaboration opportunities.